If you take one look at the City’s most famous areas you will discover that at its core is a beautiful Matches shop packed with the most enticing outfits from the world’s most electrifying designers. Take one click and you will learn at the heart of the World Wide Web matchesfashion.com, the finest of Internet designer retail fashion.

Matchesfashion.com is a store with a great distinction, not purely because it offers a marvellous assortment of variety, quality & beautifully constructed fashion but because each retail store has its very own individual style which has been created to epitomize the companies London area. With stores in scenic Wimbledon, leafy Richmond, chichi Notting Hill and arty Marylebone, matchesfashion.com is at the middle of fashion in the City.

On a global level matchesfashion.com expands the Matches unique quality to an international audience. As a one stop destination it is easy to glance through the designer offerings on offer from anywhere in the world. Accessible on the Web are all the traditional brand names from Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to designers to watch, the new kids on the block, Peter Pilotto, Christopher Kane, Roksanda Illincic & Hannah Martin. Matchesfashion.com keeps your finger on the fashion beat with just in deliveries, first-rate style ideas from mystylist, instructions from our intercontinental buyers & up-to-the-minute fashion developments from Ruth’s daily Internet blog.

If that was not enough then this year marks the launch of the Matches Editions scheme which is an innovative alliance between Matches & some of fashion’s most gifted fashion designers to construct the best & most attractive, can’t get anywhere else, limited edition garments. Launching this spring on a brilliant new micro site www.matcheseditions.com, Editions showcase awe-inspiring costumes from leading designers Balenciaga, Halston, Alexander McQueen to name a few.

“We have created Editions with our most well-known designers – specifically selected for their directional yet lasting features – presenting you a styled wardrobe staple that you can always return to knowing that you own an elegant piece of design…!” Bridget Cosgrave, Matches Fashion Director.

The successful Matches mixture of forward thinking style & ground-breaking approach owes its accomplishment to founders Tom and Ruth Chapman. The Chapman’s set-up their first fashion outlet in Wimbledon in nineteen eight four & ever since they have built up a considerable empire containing fourteen womenswear and menswear outlets, a thriving website matchesfashion.com and franchise shops for DvF & Maxmara. With all of this it’s not surprising that Matches has developed a devoted following among the Capital’s most chic fashionista’s over the past 15 years. Keep up to date with all the latest Burberry Prorsum fashion styles.